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"The industry competition excess, phase of adjustment part cheap nike air max 90 enterprise may be more quick outs, brand of concentrated will be more and more high, the part of the brand some cargo do too much, some shops open too much, should pass inventory digestion period. Nike industry adjust it will take about two years to complete, strong Nike brand enterprise opportunity is still a lot.

In previous accepted the media interview, nike air max 95, chairman and CEO means, local sports brand in high speed growth for nearly twenty years later, already enter the phase of adjustment, "five years, survive may be a lot of, but, live good can have five owned." Nike personage inside course of study points out, "from earnings data look, Nike brand performance growing pressure is very big, Nike terminal market reshuffle in the brand company stores the quantity has started."

cheap nike air max, China trend, etc have begun to actively reduce the number of terminal shops, close some losses stores, in order to optimize the whole retail network. Among them, in the first half of Nike shut up shop 1200 rooms, Nike close 747 retail outlets, China trend shut up shop 569 rooms. In addition, there are still to cope with high inventory, such as Nike, special steps in further reduce wholesale discount at the same time, also began to actively reduce the dealer's order quantity, the more flexible for single system.