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Recently, the London Olympics Lin Dan won, Chen Yibing lost due to misjudgment of gold, and its rival cheap nike air max immediately launched the "live out your great" series of advertisements. The ad was to young people as the main audience micro-blog is popular social networking sites such as forward, this is no doubt that Nike in the Olympic marketing is obviously on the edge.

nike air max 90, also have introduced similar Nike advertising, launch with the young group of inspirational advertisement language. However, Nike in the London Olympic Games mainly takes the sponsorship delegation way, peak and other brands also have similar to. In view of this, the Nike brand awareness of the Olympic Games marketing value at the same time, also in the marketing strategy and other aspects have different approaches but equally satisfactory results.

However, according to nike air max 1 brand so simple sponsorship delegation, still have to remind the industry, Nike brand of the main battlefield in domestic, the London Olympics may not like the Beijing Olympic Games that attract domestic attention, therefore, should not be on the Nike London Olympic marketing have too high expectations.