At present footwear B2C sales of footwear products with most ZhongDiDuan is given priority to, single deal is not high also. cheap nike air max 90 online sales basic but also for offline services and is responsible for processing some Nike industrial chain upstream serious leftover stock. To offline clearance task online channels in order to improve the competitiveness, in Nike products style lack of new situation can lower the price route, and even some brand shoes one day a price, the price fluctuation is too big, but are mainly to drop.
Including some international famous brand, the price is too low a shocked, nike air max 90 brand low move also disguised oppresses other peer price reduction, the whole online basic market will emerge moving large low footwear, sharply down the Nike industry overall gross margin, plus the logistics cost, marketing costs, manpower cost continue to rise, Nike profit space basic is on the verge of despair.
Domestic footwear e-commerce industry has been to the horse race enclosure of the mode of vicious circle, with low price evoke cheap nike air max market, some businesses also use large losses, in exchange for the expansion of the size of the market. In order to solve this problem, vice President for the Nike ever encounter an opponent, price competition to the example: Nike had done an activity, in during the campaign, the Nike will was very popular one brand of shoes in the price 240 yuan,ray ban caravan, the second day its competitors will immediately paragraph with the shoes of the price adjustment in the 239 yuan.
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